2017年4月22日雅思考试大作文真题范文：广告影响
- 2017年04月25日14:51 来源：小站整理
- 参与（2） 阅读（24941）
Some people think advertising may have positive economic effects. Others think it has social effects because individuals are not satisfied with who they are and what they have. Discuss both views and give your opinion.
广告对经济有积极影响还是对社会有消极影响?讨论并给出你的观点
解析
本次考试是关于对广告的看法。对广告，我们平时讨论都很多，一般是爱恨交加的情绪，因此烤鸭不会没有思路。纵观雅思近年考试，广告类话题出现频率很高，大家备考应该多关注这个话题。比如：
n Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned, in the same way as the cigarette advertising is banned in many countries. To what extent do you agree or disagree?(2014/11/13)
食品广告是否应该和香烟广告一样被禁止?
n Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree? (2012/10/27; 2015/7/11)
广告让我们变得相同，从而失去个性，你同意吗?
n Nowadays, there is a large amount of advertising aimed at children. Some people think they have negative effects on children and should be banned. To what extent do you agree or disagree?(2016/2/20; 2014/4/24;2016/7/9)
针对孩子的广告应该禁止吗?
广告话题，老雅总结以下观点，供烤鸭参考。
Ø 广告可传递信息(informative)
Ø 广告鼓励人们消费，有利于社会经济发展
Ø 而且设计美观，可以给我们的生活增添亮色，具有美学效果(aesthetic)
Ø 广告往往夸大其辞(exaggerating)，误导性强(misleading)，从而让消费者上当受骗。
Ø 广告往往通过各种方式制造消费欲望，让消费者花钱购买很多不必要的商品(buy things they do not really need)，从而引发一系列社会问题(social problems)。
Ø 广告往往显示社会差异，容易让人失去心理平衡。
本次考试对广告的影响加以具体限定：即广告有利于经济发展，同时广告会引起人们对自己的现状不满足。要求讨论双方观点，然后给出自己的观点。
7分范文
Nowadays we cannot go anywhere without seeing advertisements of one kind or another. The penetration of advertising into our life has gone so far that sometimes we even feel amazed by its ubiquity. Advertising is, of course, very useful, informing us about what to buy, where to buy and how to buy, but it also has negative effects on individuals.
(1) 本段以描写广告的普遍性来引入话题。
(2) Advertisements of one kind or another这样那样的广告(各种各样的广告)
(3) Penetration 深入 (n.)
(4) Ubiquity 无所不在(n.) ubiquitous 无所不在的(adj.)
(5) Inform 告诉
With attractive designs and images, advertising, on top of being informative, tries to persuade people to spend money on the commodities or services it promotes. This is important to the economic development of a country. As a matter of fact, we can even find a close association between the strength of a country’s economy and thevisibility of its advertising. The more advertisements are seen in a country, the more developed its economy is. The reason is simply that advertising encourages people toconsume, even more than is necessary for them, and consumption, as our economics textbook would tell us, is key to the economic development.
(1)本段讨论广告对经济发展的作用：先从两者的联系谈起，然后从理论上论证。当然，老雅的理论也是非常浅显的，而且不会去深入，比如为什么消费就有利于经济发展?这个问题老雅说不清楚，也不需要说清楚。
(2)Informative 有信息量的
(3)Persuade 劝说
(4)Association 联系;联想
(5)Visibility 可见度;能见度
(6)Consume 消费
However, advertising may also bring about negative impacts on individuals as well as the society. For one thing, advertising may make us less content with what we have and what we are now and leave us craving hopelessly for those unattainablecommodities. I still remember a few days ago when walking in front of a supermarket, I saw how a little girl, with her eyes glued to an advertising board, pestered her mother for the expensive toy on it that her mother apparently could not afford. Advertising, then, while providing us with useful commodities information, also creates the unwanted desire at our heart and makes us unhappy. For another thing, lured by the promises of advertising, some people may choose to commit crimes, which then causes a lot of social problems. A student, for instance, may rob his classmate of an iphone 8, for he was told by advertising that iphone 8 is superior to its previous versions. Likewise, an official may take bribery to buy an expensive house by the lake because the advertising says the luxury of living there is superb.
(1)本段讲广告对个人和社会产生的坏影响：广告可能造成我们不满现状，导致不幸福;广告可能导致犯罪等社会问题。唐老师都通过恰当的举例来论证。
(2)Impact 影响
(3)Be content with... 满足于
(4)Crave for... 渴望
(5)Unattainable 不可获得的;不能实现的
(6)Glue to... 紧盯着......
(7)Pester for... 缠着要......
(8)Lure 诱惑......
(9)Be superior to... 比......好
(10)Superb 绝妙的
In my view, advertising is necessary in our economic life and therefore, it should not be banned. Yet those misleading advertisements ought to be well kept in check, and individuals should try their best to stay as far as possible away from the negative effects of advertising.
(1)本段为结论段，提出自己的观点。
(2)Misleading 误导性的
(3)Keep...in check 控制......
