雅思写作高频话题范文讲解:Advertising

2017年07月20日14:04 来源：小站整理

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广告的身影已经无处不在了，所以雅思那么热门的考试怎么可以忘了它呢?下面，让我们通过一道真题再来对广告进行更深入的了解。

雅思题目：people are surrounded by many kinds of advertising which can influence their life. Does the positive effect of this trend outweigh negative effect?

真题推荐：2017全年雅思考试真题大作文多版本范文汇总 配a&g类小作文范文

这道雅思作文题目还是很基础的，首先是审题没有难度，题目也是被雅思考滥了的广告类的话题，曾经出现过很多次。文章的观点也是很容易想到的，考生们可以结合自己的日常生活来进行头脑风暴，唯一可能的难点在于广告相关词汇的难度有点偏高，有的考生可能会有巧妇难为无米之炊的尴尬。下面附上范文供大家进一步学习。

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In the times when the consumerism pervades, the public are bombarded with relentless advertising in a wide range of media. Some cynics tend to regard advertisement as the source of some morbid behavior and trend, I hold the view that advertising can play an active part in many social and personal dimensions.

Some advertisement, if viewed in the light of art, is of great aesthetic value and can present the audience or the spectators a sense of enjoyment. A piece of meticulously-made advertisement is usually characterized by ingenious plot, unique protagonists and the first-class audio and visual effect. There is no doubt that this kind of advertisement is beyond the simple definition of marketing tool and the consumers who enjoy these can be well impressed and will be saturated in an atmosphere which can be evenly matched by the beauty of other forms of arts such as music and movies.

Besides, advertising is also an effective way which can proliferate information and narrow the gap between those who intend to send out the right information and the corresponding recipients. For example, some public service advertisement can inform the viewers of some advocated social values such as altruism, frugality and dedication to work. Some commercials, though it is more profit-oriented, can also convey the information concerning some specification of products.

The flipside of advertising lies in the occasional occurrence of misleading and deceptive information, which will undermine the basic rights of the consumers. Also, the individuality of consumers is likely to fade awayas the commercials endorsed by some celebrities will make consumers buy some similar products without considering their own needs.

In conclusion, advertising should be embraced in a more diverse and open society, though some minor drawbacks cannot be neglected.