- 2017年11月13日09:08 来源：小站整理
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The rapid advance of modern technology has transformed the way people live. Mostly strikingly, thanks to the development of e-commerce, online shopping has become the dominant way of purchase for the younger generation. For good reason, some may argue that this emerging shopping mode will replace the traditional one in the decades to come. Siding with it, my view is that it is generally a promising trend.
Let us start by considering the tangible benefits to individuals. Shopping online has enabled people to purchase what they want with a click of the mouse or a touch of the screen, saving them much time which would otherwise be spent commuting to physical stores. Also, the online retailing platform provides access to an extraordinarily wide range of products and services, some of which are not or hardly available in local brick-and-mortar stores, especially those in economically disadvantaged cities or areas. Such advantages have, in fact, greatly facilitated people’s lives.
This new shopping mode has also delivered great benefits to the larger society. As an emerging industry, it proves to be effective in driving national economy by attracting prospective consumers and stimulating production, which is the cornerstone of market-oriented economies. In addition, e-commerce giants, like Amazon and Alibaba, the largest selling platform in China, are now making an effort to tap into the market of less developed areas in order to accelerate social development. It is fair to say that the overall impact of online shopping on the society is encouraging.
For all its merits, online shopping has not deprived conventional one of its chance to survive, at least for now, for the simple reason that the network marketplace remains much to be desired. In the current stage, where fierce competition forces some unscrupulous online sellers to reduce production cost immorally, cases of counterfeit products bought from the Internet are not few, which means the quality can not necessarily be ensured. However, regulatory bodies may help tackle this problem by adopting a carrot-and-stick approach, rewarding sellers who provide quality commodities and punishing violators who market fake ones.
In conclusion, this new way of shopping boasts much more advantages than disadvantages. However, a tougher regulation should be imposed on the virtual platform. By doing so, we will certainly reap the maximum benefit from this development.