雅思作文广告文化
- 2023年05月30日11:18 来源：小站整理
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以下是一篇雅思作文范文，题目为“广告文化是否应被视为一种艺术形式？”。
范文：
Advertising is a form of communication that is intended to persuade an audience to take some action. It is considered a kind of commercial art that contributes to rising sales and profits, however, whether advertising culture can be regarded as a branch of art remains controversial.
There are those who argue that advertising does not deserve to be considered an art form as it serves solely commercial objectives. It is designed to be profitable, and thus creativity is secondary. There is no doubt that commercial considerations play a key role in advertising; this is, after all, the whole purpose of it. In terms of artistic merit, however, there are advertisements that are indeed works of art in their own right, and advertising can have a profound impact on the collective consciousness of a society.
分析：
第一段对于题目进行概述，提出了“广告文化是否应被视为一种艺术形式？”这个问题，随后列出了一些争议的看法，为语言表述的悬疑性营造了空间。然后明确了广告传播的特性和目的。
第二段在揭示关于广告艺术性的质疑和支持之尺度，提出了一些分析性支持观点。虽然广告创作中的商业因素无疑对广告创作产生了一定的制约，但是，一些广告在创意和艺术性上仍然很有价值，有时甚至会对社会的集体意识产生深刻影响。
In addition, the creation of a good advertisement requires a team of talented professionals with complementary skills, including copywriters, designers, and graphic artists, who work together to create a unified, aesthetically pleasing image that appeals to both the target audience and broader societal trends. In this sense, advertising can certainly be seen as a form of art.
分析：
在第三段中作者说明，广告创作需要一组各方面技能包括文案、设计和平面艺术家等专业人士合作，创造出统一且审美的形象，同时吸引目标群体和更加广泛的社会趋势，其专业性在群体意识形态上具有深远的影响。这一段点出了广告创意性和审美性相匹配的合作性操作流程，展示一个稳定的广告生态链所包含的实质性艺术元素。
On the other hand, others hold an opposing view. They argue that advertising, by definition, is a means of persuading people to buy things, and as such cannot be creative. Advertising that is thought-provoking and visually impressive is often regarded with suspicion, as it is seen to be hiding an ulterior motive, namely to sell a product or service.
分析：
第四段呈现了另一种反对的意见，表示广告制约了观众的消费价格和购买决策，并在一定程度上影响了广告创作的艺术性。过分的营销力度会夺去广告的亲演元素，降低广告文化的艺术性。
Overall, while there may be valid arguments that advertising is purely commercial in nature and thus lacks artistic merit, I believe that advertising can indeed be regarded as a form of art. When executed with care, it has the potential to engage the viewer and provoke thought, helping to drive social change and shape our collective understanding of the world around us.
分析：
最后一段总结论文的观点，权衡利弊，认为，与其说广告创作潜在的艺术性因素受制于商业利益和营销策略, 不如看到正面影响的潜力，广告正是引导社会变革和塑造我们对周围世界认知的重要工具。在此基础上，认为广告艺术与广告营销的目的并不矛盾，并不排斥其作为一种艺术形式来产生的广泛公认。
