雅思范文丨雅思写作大作文真题范文之：广告刺激消费

2018年03月06日13:47 来源：小站整理

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为大家带来2012年7月7日的雅思写作真题：广告鼓励消费者多买而不是注重商品质量。你同意或不同意吗?该大作文为媒体类话题，请看范文详情：

考鸭必备>>>>>>2012年雅思写作大作文范文大汇总(拖延症患者慎点!)

雅思写作题目讲解：

老题。广告出题种类两种，一种为大范围的(易写)，如广告的好与坏;一种为考察细节的(难写)，如来自竞争公司的广告对消费者的影响，而此次考试属于后者。所以大家要加强审题练习。

雅思写作范文：

To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.

你同意或不同意下列说法?广告通常鼓励消费者购买产品或服务的数量而不是促进其质量。给你的答案的原因,包括任何的例子从你自己的知识或经验。

Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.

广告是贸易的生命，因为供应商想要大量销售商品;然而，每一个广告的成功或失败最终都取决于产品或服务的质量。人们可能会说，糟糕的投资是为了质量而不是质量，而没有意识到消费者对他们的钱包越来越小心，尤其是在当前经济不景气的情况下。虽然质量听起来很难定义，但你知道这是质量而不是数量。

The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad. In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires. This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image. That is probably why word of mouth is the best medium of all. In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising.

广告中最伟大的成就是可信的，没有比产品本身更可信的东西了。所以,最强大的元素在广告是真相,不撒谎的一半。例如，一个巨大的广告宣传活动会让劣质产品更快地失败，因为它肯定会让更多的人知道它是坏的。相比之下，良好的广告不仅能传播信息，还能通过信念和欲望渗透到公众的头脑中。这意味着质量是不言而喻的，每一个广告都应该被看作是一个复杂的标志，也就是品牌形象。这可能是为什么Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal. Therefore, quality in a product is not what the supplier puts in; rather, it is what the customer gets out and is willing to pay for. That is to say, a product is not quality simply because it is difficult to make and costs a lot of money in advertising. It is better to think that customers only pay for what is of use to them and give them great value for right price. As can be expected, the advertising strategy to increase popular consumption is likely to result in incompetence since nothing else than the product itself constitutes quality.

口碑是最好的媒介。简而言之，在任何试图通过广告促进销售的努力之前，供应商总是要提高质量。

尽管广告是最有效的鼓励大众消费的方式，特别是当商品价格低廉且毫无价值时，低价格的甜味被遗忘很久之后，人们就会记住劣质的劣质产品。在某种程度上，质量就像烹饪一样，你不能假装好的质量，就像你可以假装一顿美餐一样。因此,在产品质量并不是供应商的投入;更确切地说，这是客户得到的，并且愿意为之付费的。也就是说，产品的质量不高，因为它很难制作，而且在广告上花了很多钱。最好是认为顾客只支付使用的是什么和合适的价格给他们巨大的价值。可以预期,增加流行消费的广告策略是可能导致无能,因为产品本身构成了质量。

In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.

总之，仅仅因为质量比数量更重要，这并不意味着广告在影响公众思想方面起不到决定性的作用。重点是，消费者现在在消费行为上变得更加谨慎，因此不再像以前那样，变得像以前那样，变得像以前那样，变得更加谨慎和有质量。在所有的事件中，供应商都应该继续投资于广告他们的高质量产品，因为如果他们停止做广告来省钱，那就像停止计时以节省时间一样愚蠢。

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