雅思阅读每日一练丨啥？麦当劳广告牌让风挂倒了？

2018年03月08日17:31 来源：小站整理作者：小站雅思编辑: 参与（0）阅读（5986）

摘要：为大家带来雅思阅读每日一练。阅读素材来自外网媒体。本期雅思阅读每日一练内容有关三八国际妇女节。北京时间3月8日，根据美媒报道，美国加州林伍德市一家麦当劳的招牌“金拱门”被倒立了过来，从“M”变成了“W”，这难道是个恶作剧？

又到了一年一度的三八国际妇女节，这些各国的段子手们纷纷按捺不住创意，蹭了一波热度。是的，麦当劳叔叔也来凑热闹了。

Title：McDonald’s is turning its golden arches upside down to make a statement

At first glance, it might seem like a McDonald's in Lynwood, California has been the victim of a prank. As Business Insider reports, the restaurant's trademark golden arches have been entirely flipped upside down.

But franchisee Patricia Williams says that's not the case. Rather, it's in celebration of International Women's Day on March 8th. McDonald's spokesperson Lauren Altmin tells CNBC Make It that the golden "M" will be flipped into a golden "W" in "celebration of women everywhere."

乍一看，加州林伍德的一家麦当劳餐厅似乎是一个恶作剧的受害者。据Business Insider报道，这家餐厅的招牌金色拱门完全颠倒了过来。

但特许经销商帕特里夏威廉姆斯表示，情况并非如此。相反，它是为了庆祝3月8日的国际妇女日。麦当劳发言人Lauren Altmin告诉CNBC，“金色M”将被转换成金色的“W”，以庆祝“世界各地的女性”。

"We have a long history of supporting women in the workplace, giving them the opportunity to grow and succeed," says Altmin. "In the U.S. we take pride in our diversity and we are proud to share that today, six out of 10 restaurant managers are women."

The logo will be changed on all of the company's social media channels and 100 restaurants will have special "packaging, crew shirts and hats and bag stuffers."

“我们在工作中支持女性的历史悠久，给她们提供了成长和成功的机会，”阿尔特敏说。“在美国，我们为自己的多元化感到骄傲，我们很自豪地分享到今天，10家餐厅经理中有6位是女性。”

该公司所有的社交媒体渠道将会改变标识，100家餐厅将会有特别的“包装、船员衬衫、帽子和包袋”。

"For the first time in our brand history, we flipped our iconic arches for International Women's Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants," said Wendy Lewis, McDonald's Chief Diversity Officer, in a statement. "From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we're committed to their success."

麦当劳首席多元化官温迪刘易斯在一份声明中说：“在我们的品牌历史上，我们第一次在国际妇女日上翻转标志性的拱形标志，以纪念各地女性非凡的成就，尤其是在我们的餐厅。”“从餐厅工作人员到管理层，再到我们的高层领导，女性在各个层面都扮演着非常重要的角色，与我们的独立特许经营人一起，我们致力于他们的成功。”

乍一看，加州林伍德的一家麦当劳餐厅似乎是一个恶作剧的受害者。据Business Insider报道，这家餐厅的招牌金色拱门完全颠倒了过来。

The logo will be changed on all of the company's social media channels and 100 restaurants will have special "packaging, crew shirts and hats and bag stuffers."

该公司所有的社交媒体渠道将会改变标识，100家餐厅将会有特别的“包装、船员衬衫、帽子和包袋”。

McDonald's is not the first company to alter their logo as a part of a women-centric marketing effort in the month of March.

As in recent years, Brawny paper towels will once again replace its flannel-wearing hunk with a strong female as part of its #StrengthHasNoGender campaign.

Whisky brand Johnnie Walker released a product with a limited edition "Jane Walker" label for the month of March. For every Jane Walker bottle sold, Johnnie Walker will donate $1 to organizations that support women's causes, up to $250,000.

3月，麦当劳并不是第一家改变其标识的公司，作为女性营销活动的一部分。

和近年来一样，结实的纸巾将会再一次取代穿法兰绒衣服的男男女女，作为加强性别运动的一部分。

威士忌品牌Johnnie Walker在3月份推出了限量版“简沃克”品牌的产品。对于每一个售出的简沃克瓶，尊尼获加将捐赠1美元给支持女性事业的组织，最高可达25万美元。

"Important conversations about gender continue to be at the forefront of culture, and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission," said Stephanie Jacoby, vice president of Johnnie Walker. "We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality."

According to the official International Women's Day website, March 8th "is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity."

“关于性别的重要对话仍在文化的前沿，我们坚信，现在没有比现在更好的时机来介绍我们的简沃克图标，并为那些与我们共同使命的先锋组织做出贡献，”尊尼获加副总裁斯蒂芬妮雅各比说。“我们很自豪地为妇女和每个人在促进性别平等方面取得的成就感到骄傲。”

据官方国际妇女日网站称，3月8日是庆祝女性社会、经济、文化和政治成就的全球日。这一天也标志着呼吁加快性别平等的行动。”