Apple is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. To be specific, it designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, the iPad tablet computer, and the Apple Watch smart watch. Its online services include iCloud, the iTunes Store, and the App Store. Among these products, the company's best-known hardware products: the iPod, the iPhone and the iPad. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold. As of May 2010, Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft. Apple have about 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of S65.23 billion last year. Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010.
